Loading ...Formic Media 2 December 2008
Search engine and social media marketing agency for small and local businesses
Formic Media was created by the founders of search engine marketing (SEM) agency Anvil Media, Inc., with the sole mission to provide affordable SEM services to small and local businesses. With the help of Anvil’s seasoned SEM experts, Formic developed a set of cost-effective search engine optimization (SEO) and social media marketing (SMM) services. The term ‘formic’ pertains to ants, a term which was chosen for its reflection of an industrious, powerful and highly efficient community. Based in Portland, Oregon, Formic Media services Oregon and Southwest Washington businesses looking for an Internet marketing company with professional service and reliable results. Formic Media is also committed to hiring and training local residents, and does not outsource any SEM services. Regardless of your company’s product or service offering, Formic Media can help increase your position in desired search results in order to improve awareness and generate new customers. While relatively new on the SEM scene, Formic Media’s team is highly trained by the experienced Anvil Media team to provide the highest level of service and generate a positive return-on-investment (ROI). Due to aggressive growth goals, Formic Media is always looking for talented individuals interesting in a career in SEM. To stay on top of Formic Media’s growth and success, visit our News section. As part of its corporate culture, Formic Media is also actively involved in the local community.
What are you up to?
We’re busy building a brand new agency amidst tough economic times, as that is when small businesses need effective and measurable marketing the most.
What do you do best?
Being able to help build companies, even in a recession.
How do I determine if search engine marketing is right for my company?
Unless your company is headquartered in a cave and your customers are other cavemen, it’s very likely that your company will benefit from some aspect of search engine marketing, whether it be search engine optimization (SEO) or pay-per-click (PPC) advertising. Regardless of whether you are interested in generating awareness, new recruits, strategic partners, investors, leads or sales, search engine marketing offers an opportunity to improve your bottom line. A quick assessment by professionals (like Formic Media) will help clarify the need and fit.
How do I measure the success of search engine marketing efforts?
Search engine marketing efforts are highly measurable. If your objective is to generate awareness, you can track “impressions” and “clicks” on organic and paid search engine listings. If your objective is to measure brand preference or performance of text ad creative, you can measure “click through” and “conversion” rates. If your objective is to generate qualified leads, you can track online registrations (for newsletters, events or white papers), downloads (trials or demos) or email inquiries. If your objective is sales, you can track ecommerce sales or offline sales via printable coupons or phone call tracking.
Why would I choose Formic Media for search engine marketing services?
Formic Media is a Portland-based company with a mission to create Oregon jobs to help Oregon businesses be successful in a global marketplace and challenging economy. Leveraging the DNA from Anvil Media, Inc., its sister company, Formic is able to provide affordable services tailored to small and local businesses. The executive team alone has nearly 30 years of search engine and digital marketing experience, and a proven track record with past and current clients. If you are a small business looking for help, and want to work with a local company that actually cares about your business and can provide a depth and breadth of services at a low cost, Formic Media is for you.
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